Kucing Happy Returns

BSN’s iconic Happy Cat returns for Malaysia’s National Day.


Kucing Happy is thinking about migrating. Would he? Should he? Check out the videos to find out more.

Episode 1

Episode 2

Episode 3


Thank you and goodbye… forever. LOL!


Togetherness, the backbone of Malaysia


Brands continue to reinforce the aspect of Togetherness.


Here are some of the many National Day / Independence Day ads in Malaysia. From a quirky cat-median to creative 360 films and down to the usual emotional path, the list is pretty interesting and unique.

Check it out!

#BukalaHati / Digi

Rojak360 / Maxis (3 videos)
Lost & Found by The Ming Thing

Rojak Cow Cow by Veedu Production

Cham Cham by RED People

The Last Kite Maker / Maxis

#TakeCare / Petronas

#KucingHappyPindah / BSN

#AkuOmar / MYNIC

Deka / UMW

#KitaMalaysia / CIMB

#MalaysianFirst / AirAsia

#AnakAnakMalaysia Heroes / EcoWorld


Happy Merdeka Malaysia!


High flyers need not apply

“Don’t fly much”? No worries, mate.


This clever little stunt by Tigerair and McCann Melbourne will get you all excited. Insightful to say the least, the “Infrequent Flyers Club” campaign surely got the consumers thinking about the brand the next time they are planning for a holiday.

This brilliant execution was a Cannes Lions Shortlist for Creative Effectiveness.

Case Study


Very Small Lounge

Tiny Bottles of Wine

Wearable Luggage

Menu Not by Neil Perry


We love signing up for reward cards that we rarely use, anyway.


Here come the festive ads

Of tear-jerkers, great humour, awe-inspiring moments, cute monsters….


And some no-you-didnt-do-thats, copy-cats, w-t-fs and parodies. Malaysia’s festive Hari Raya ads are back! Go on, take your time.


Adik – #BolehAdikIkut // Malaysia Airlines


#Sarikatahati // Maxis


Vroom Vroom // Petronas


Pengacau Balik Raya // Bank Simpanan Nasional (BSN)


#LepasTu // Tenaga Nasional Berhad (TNB)


Syawal Dirai, Keluarga Dihargai // EcoWorld Development


Seindah Komuniti, Semanis Famili // Setia


Kisah Benar Zika // Astro Malaysia


The Missing Ingredient // SkyWorld Development


Aidilfitri Yang Amat Bermakna // Naza


Siberturahim // Samsung Malaysia


Rezeki Yang Dikongsi Lebih Diberkati // TM


Gaya Sama-sama, Raya Sama-sama // Guardian Malaysia


#RayaNiMestiCun // Watsons Malaysia


Aku Bawa Hari Raya Kepada Engkau // Permodalan Nasional Berhad (PNB)


Jom Raya 2016 // Maybank


Hari Raya 2016 // Daikin Malaysia


#BahuluEmak // MYNIC


SingTel Singapore


Ali’s Fried Chicken


Selamat Hari Raya Aidilfitri. Maaf zahir & batin.