Friday with the Wordaholic

Music still heals the soul. 


Spotify and Starkey Hearing Foundation is out to deliver joy, happiness and the ability to hear again to the underprivileged people of Puero Princesa, Philippines.

Watch (and hear) their stories. And if you want, make a donation whereby every $100 donated, one person will receive hearing care.

First Song

Make music change _________.

And this is why billboard advertising works

A crude awakening to prove a point – effectiveness (and a damn meeting!)


Outdoor media giants JCDecaux and BBDO Belgium recently took matters into their own hands in the case of marketing directors not turning up as their business presentations.

Centred as a case study, the video shows their tactical approach by having marketing heads from top brands in Belgium posted as a billboard. This includes their name, company they work for, their position as well as email addresses and phone numbers.

Personally, it was an extremely brave action to prove a point, actually two points. One is how effective billboards STILL are and getting them attending the presentations. Brave? Simply cause it wasn’t authorised at all by the person. Now that’s ballsy!

Personal Billboards

“Upset is a big word,” says digital strategic planner Jan Van Brakel.

Friday with the Wordaholic

Join the turtle guardians.


My buddy Simon Baker whom I met at Juara Turtle Project mid-2014 is making waves. He has committed himself to the act of turtle conservation in Nayarit, Mexico.

Working alongside him in Juara Beach, Tioman Island was amazing. He’s outright witty, funny and amazingly dedicated. I guess he has found his comfort zone in Mexico and honestly, extremely proud of him.

  • It is estimated that nearly 10,000 sea turtle eggs are lost to poachers on this beach every year.
  • Poachers from two towns frequent the unprotected beach of Malpaso.
  • In order to adequately protect Malpaso beach we need to patrol the beach throughout the night.

If you have a passion to care and protect wildlife, do help out Simon and his team at Malpaso Beach either by donation or simply getting down to Mexico. He’s in need for funds as well as manpower.

Let’s support an act of kindness.

Simon’s video

Simon’s plea

Malpaso Turtle Retreat

Sea Turtles are an endangered species. There has been a 50% reduction in population size since the 1960s. Simply a jaw dropping statistic. One of the major reasons for this is the poaching of turtle eggs from their nesting beaches. One of these beaches is Malpaso Beach and during the peak nesting season this poaching occurs on a nightly basis. It is estimated that nearly 10,000 eggs are lost to poachers on this beach every year. We are a non-profit NGO, run solely by volunteers dedicated to protection of the sea turtle nesting on Malpaso Beach. We aim to stop this poaching and help these turtles but we need your help.

By far the best ‘Quit Smoking’ initiative

Imagine ink made from smokers’ lungs.


BBDO Proximity Thailand produced one case study that could and would ultimately solve smoking issues for both current smokers and those wanting to smoke.

Working for the Thai Health Promotion Foundation, the ink was a result of working with the medical faculty at Chulalongkorn University. Materials were extracted from lungs donated after death by smokers. That’s it!

Then, they took the ink to the public at special events. The public could even use the ink to write messages and pledges. According to them, signups to quit smoking increased by 500% compared to the previous year.

Be amazed (and scared)!

This is not ordinary ink.
Because it was the life’s work of a man.
A man who spent 50 years of his life to make every drop of it…
…by smoking everyday.

The Message from the Lungs

World’s first ink made from smokers’ lungs

Mom, I’m in advertising…

Fantastic! What’s that??


Kinda feel for these guys. My parents really have no idea what I do in advertising. Probably the only way to show them is the work that I’ve done, TV commercials, prints, radio spots, etc.

Well, MRY, a creative and technology agency recently asked their co-workers to ask their moms about their day job. The outcome is hilarious yet interesting and best of all, not your ordinary Mother’s Day tribute.

Good stuff.

Moms explain what their kids do in advertising.

Wandering dog follows shoppers everywhere

I will follow you…


This cute little pooch is wandering around East London’s Westfield Stratford mall and shoppers are getting really curious. Firstly, the doggy is not wandering around physically but through billboards.

This is OgilvyOne‘s latest campaign for Battersea Dogs and Cats Home entitled “Looking for You” is pretty high-tech mind you. A chip is secretly embedded in the leaflets handed out to shoppers. So, when the digital billboard detects this little chip, the pooch appears on screen following the shoppers walking direction. Paired with Queen’s hit song Somebody To Love, we’ve finally found the best supporting song for any advertisements.

Famed for its work for British Airways‘ “The Magic of Flying” that features a little boy pointing at actual BA aircrafts flying by, OgilvyOne surely is pushing the boundaries of interactive and engaging digital billboards.


Friday with the Wordaholic

A provoking video, or is it?


Truth is, Filipino domestic workers always have a day-off – Sundays. Judging by the accent of these domestic workers, it’s likely that they are Indonesian. So what do you think of such provoking action?

Approximately 40% of Singapore’s 222,500 domestic workers do not have a weekly day off, despite a law coming into effect in January 2013 making it mandatory.​

12 habits to writing awesome content

Inspiration alone is not enough.

It’s all about the habit of writing. That’s the key to producing useful, great and engaging content for the people out there. Here’s an infographic based on Ann Handley, MarketingProfs Chief Content Officer.

Click to enlarge


Source: &

Writing great content is not a skill—it’s a habit.