The Lighter Side of Christmas

Edeka takes a 360 spin after last year’s dark Christmas spot.


What got them on the map was 2015’s dark Christmas spot – #heimkommen – that opened they eyes of many.  This year, Edeka shows their softer, more emotional side with #Zeitschenken. Enjoy both videos!

2016 – #Zeitschenken


2015 – #heimkommen


Light V Dark



In Ram We Give Praise

Ram Trucks pay homage to blue-collar Americans.


Another fantastic piece of work from Ram Trucks after the highly successful “Farmer” ad. Never a disappointment from these guys.

From the single working mother of three to the grandfather who spent a lifetime in the mill, Ram Truck’s “PRAISE” recognizes all who labor to make their families, and this nation, strong.

PRAISE is a tribute to every member of the American working class, and an homage to all who rely on Ram trucks day in and day out to get the job done.


Poetic. Aspirational. Brilliant.


Kucing Happy Returns

BSN’s iconic Happy Cat returns for Malaysia’s National Day.


Kucing Happy is thinking about migrating. Would he? Should he? Check out the videos to find out more.

Episode 1

Episode 2

Episode 3


Thank you and goodbye… forever. LOL!


Togetherness, the backbone of Malaysia


Brands continue to reinforce the aspect of Togetherness.


Here are some of the many National Day / Independence Day ads in Malaysia. From a quirky cat-median to creative 360 films and down to the usual emotional path, the list is pretty interesting and unique.

Check it out!

#BukalaHati / Digi

Rojak360 / Maxis (3 videos)
Lost & Found by The Ming Thing

Rojak Cow Cow by Veedu Production

Cham Cham by RED People

The Last Kite Maker / Maxis

#TakeCare / Petronas

#KucingHappyPindah / BSN

#AkuOmar / MYNIC

Deka / UMW

#KitaMalaysia / CIMB

#MalaysianFirst / AirAsia

#AnakAnakMalaysia Heroes / EcoWorld


Happy Merdeka Malaysia!


High flyers need not apply

“Don’t fly much”? No worries, mate.


This clever little stunt by Tigerair and McCann Melbourne will get you all excited. Insightful to say the least, the “Infrequent Flyers Club” campaign surely got the consumers thinking about the brand the next time they are planning for a holiday.

This brilliant execution was a Cannes Lions Shortlist for Creative Effectiveness.

Case Study


Very Small Lounge

Tiny Bottles of Wine

Wearable Luggage

Menu Not by Neil Perry


We love signing up for reward cards that we rarely use, anyway.