The Lighter Side of Christmas

Edeka takes a 360 spin after last year’s dark Christmas spot.

zeitschenken-edeka-weihnachtswerbung

What got them on the map was 2015’s dark Christmas spot – #heimkommen – that opened they eyes of many.  This year, Edeka shows their softer, more emotional side with #Zeitschenken. Enjoy both videos!

2016 – #Zeitschenken

 

2015 – #heimkommen

 

Light V Dark

 

 

In Ram We Give Praise

Ram Trucks pay homage to blue-collar Americans.

ram-trucks-praise.png

Another fantastic piece of work from Ram Trucks after the highly successful “Farmer” ad. Never a disappointment from these guys.

From the single working mother of three to the grandfather who spent a lifetime in the mill, Ram Truck’s “PRAISE” recognizes all who labor to make their families, and this nation, strong.

PRAISE is a tribute to every member of the American working class, and an homage to all who rely on Ram trucks day in and day out to get the job done.

 

Poetic. Aspirational. Brilliant.

 

Kucing Happy Returns

BSN’s iconic Happy Cat returns for Malaysia’s National Day.

bsn-kucinghappy-pindah

Kucing Happy is thinking about migrating. Would he? Should he? Check out the videos to find out more.

Episode 1

Episode 2

Episode 3

 

Thank you and goodbye… forever. LOL!

 

Togetherness, the backbone of Malaysia

*updated*

Brands continue to reinforce the aspect of Togetherness.

merdeka-2016-digi-bukalahati

Here are some of the many National Day / Independence Day ads in Malaysia. From a quirky cat-median to creative 360 films and down to the usual emotional path, the list is pretty interesting and unique.

Check it out!

#BukalaHati / Digi

Rojak360 / Maxis (3 videos)
Lost & Found by The Ming Thing

Rojak Cow Cow by Veedu Production

Cham Cham by RED People

The Last Kite Maker / Maxis

#TakeCare / Petronas

#KucingHappyPindah / BSN

#AkuOmar / MYNIC

Deka / UMW

#KitaMalaysia / CIMB

#MalaysianFirst / AirAsia

#AnakAnakMalaysia Heroes / EcoWorld

 

Happy Merdeka Malaysia!

 

High flyers need not apply

“Don’t fly much”? No worries, mate.

tigerair-infrequent-flyers-mccann

This clever little stunt by Tigerair and McCann Melbourne will get you all excited. Insightful to say the least, the “Infrequent Flyers Club” campaign surely got the consumers thinking about the brand the next time they are planning for a holiday.

This brilliant execution was a Cannes Lions Shortlist for Creative Effectiveness.

Case Study

 

Very Small Lounge

Tiny Bottles of Wine

Wearable Luggage

Menu Not by Neil Perry

 

We love signing up for reward cards that we rarely use, anyway.