Not too shabby, Milo Malaysia

Great start to your mornings.

milo-malaysia-breakfast-ready-go

To cement their position as Malaysia’s No.1 breakfast drink, Milo Malaysia decided to make any given day a little more excitement. A game played on your smartphone synced to your desktop. And a techie call-to-action video. Not too shabby really. Kudos.

Video

Take the Challenge
Ready, Breakfast, Go! (http://breakfastgo.com)

What do you guys think?

Cheer up with some opera

An enlightening activation for the midweek blues.

sacla-italian-food-school-opera

Sacla’ the Pesto Pioneers recently served up an entertaining surprise at a Buckinghamshire primary school. The Italian n foodies favourite had 4 well-disguised opera singers acting as canteen staff and what came next was really unsuspecting, especially for the kids.

Our favourite, the policeman. Although one would have seen it coming. Great acting all around.

#SchoolOpera

Innovative way to curb domestic violence

The Japanese doing what they do best – innovation

yaocho-ogilvy tokyo-the-violent-coasters

In a bid to combat domestic violence happening in Japanese households, Yaocho (a local bar chain) and Ogilvy & Mather Tokyo (agency, of course) teamed up to innovate and create a pretty interesting device rightly named, the violent coasters.

Not that the coaster is deemed violent, but it’s more to the opposite – subtle. In short, as the men happily down their beers and liquor, the coaster would subtly turn into a rude awakening for the men.

Watch it and leave your comments behind.

A pretty neat activation especially being initiated by a bar.

Friday with the Wordaholic

Music still heals the soul. 

spotify-starkey-hearing-foundation-first-song

Spotify and Starkey Hearing Foundation is out to deliver joy, happiness and the ability to hear again to the underprivileged people of Puero Princesa, Philippines.

Watch (and hear) their stories. And if you want, make a donation whereby every $100 donated, one person will receive hearing care.

First Song

Make music change _________.

And this is why billboard advertising works

A crude awakening to prove a point – effectiveness (and a damn meeting!)

jcdecaux-personal-billboards-bbdo-belgium

Outdoor media giants JCDecaux and BBDO Belgium recently took matters into their own hands in the case of marketing directors not turning up as their business presentations.

Centred as a case study, the video shows their tactical approach by having marketing heads from top brands in Belgium posted as a billboard. This includes their name, company they work for, their position as well as email addresses and phone numbers.

Personally, it was an extremely brave action to prove a point, actually two points. One is how effective billboards STILL are and getting them attending the presentations. Brave? Simply cause it wasn’t authorised at all by the person. Now that’s ballsy!

Personal Billboards

“Upset is a big word,” says digital strategic planner Jan Van Brakel.

Friday with the Wordaholic

Join the turtle guardians.

malpaso-becah-retreat-turtle-conservation

My buddy Simon Baker whom I met at Juara Turtle Project mid-2014 is making waves. He has committed himself to the act of turtle conservation in Nayarit, Mexico.

Working alongside him in Juara Beach, Tioman Island was amazing. He’s outright witty, funny and amazingly dedicated. I guess he has found his comfort zone in Mexico and honestly, extremely proud of him.

  • It is estimated that nearly 10,000 sea turtle eggs are lost to poachers on this beach every year.
  • Poachers from two towns frequent the unprotected beach of Malpaso.
  • In order to adequately protect Malpaso beach we need to patrol the beach throughout the night.

If you have a passion to care and protect wildlife, do help out Simon and his team at Malpaso Beach either by donation or simply getting down to Mexico. He’s in need for funds as well as manpower.

Let’s support an act of kindness.

Simon’s video

Simon’s plea
gofundme-logo
http://www.gofundme.com/MalpasoTurtles

Malpaso Turtle Retreat
https://sites.google.com/site/malpasoturtleretreat

Sea Turtles are an endangered species. There has been a 50% reduction in population size since the 1960s. Simply a jaw dropping statistic. One of the major reasons for this is the poaching of turtle eggs from their nesting beaches. One of these beaches is Malpaso Beach and during the peak nesting season this poaching occurs on a nightly basis. It is estimated that nearly 10,000 eggs are lost to poachers on this beach every year. We are a non-profit NGO, run solely by volunteers dedicated to protection of the sea turtle nesting on Malpaso Beach. We aim to stop this poaching and help these turtles but we need your help.