Kucing Happy Returns

BSN’s iconic Happy Cat returns for Malaysia’s National Day.

bsn-kucinghappy-pindah

Kucing Happy is thinking about migrating. Would he? Should he? Check out the videos to find out more.

Episode 1

Episode 2

Episode 3

 

Thank you and goodbye… forever. LOL!

 

Togetherness, the backbone of Malaysia

*updated*

Brands continue to reinforce the aspect of Togetherness.

merdeka-2016-digi-bukalahati

Here are some of the many National Day / Independence Day ads in Malaysia. From a quirky cat-median to creative 360 films and down to the usual emotional path, the list is pretty interesting and unique.

Check it out!

#BukalaHati / Digi

Rojak360 / Maxis (3 videos)
Lost & Found by The Ming Thing

Rojak Cow Cow by Veedu Production

Cham Cham by RED People

The Last Kite Maker / Maxis

#TakeCare / Petronas

#KucingHappyPindah / BSN

#AkuOmar / MYNIC

Deka / UMW

#KitaMalaysia / CIMB

#MalaysianFirst / AirAsia

#AnakAnakMalaysia Heroes / EcoWorld

 

Happy Merdeka Malaysia!

 

High flyers need not apply

“Don’t fly much”? No worries, mate.

tigerair-infrequent-flyers-mccann

This clever little stunt by Tigerair and McCann Melbourne will get you all excited. Insightful to say the least, the “Infrequent Flyers Club” campaign surely got the consumers thinking about the brand the next time they are planning for a holiday.

This brilliant execution was a Cannes Lions Shortlist for Creative Effectiveness.

Case Study

 

Very Small Lounge

Tiny Bottles of Wine

Wearable Luggage

Menu Not by Neil Perry

 

We love signing up for reward cards that we rarely use, anyway.

 

Here come the festive ads

Of tear-jerkers, great humour, awe-inspiring moments, cute monsters….

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And some no-you-didnt-do-thats, copy-cats, w-t-fs and parodies. Malaysia’s festive Hari Raya ads are back! Go on, take your time.

 

Adik – #BolehAdikIkut // Malaysia Airlines

 

#Sarikatahati // Maxis

 

Vroom Vroom // Petronas

 

Pengacau Balik Raya // Bank Simpanan Nasional (BSN)

 

#LepasTu // Tenaga Nasional Berhad (TNB)

 

Syawal Dirai, Keluarga Dihargai // EcoWorld Development

 

Seindah Komuniti, Semanis Famili // Setia

 

Kisah Benar Zika // Astro Malaysia

 

The Missing Ingredient // SkyWorld Development

 

Aidilfitri Yang Amat Bermakna // Naza

 

Siberturahim // Samsung Malaysia

 

Rezeki Yang Dikongsi Lebih Diberkati // TM

 

Gaya Sama-sama, Raya Sama-sama // Guardian Malaysia

 

#RayaNiMestiCun // Watsons Malaysia

 

Aku Bawa Hari Raya Kepada Engkau // Permodalan Nasional Berhad (PNB)

 

Jom Raya 2016 // Maybank

 

Hari Raya 2016 // Daikin Malaysia

 

#BahuluEmak // MYNIC

 

SingTel Singapore

 

Ali’s Fried Chicken

 

Selamat Hari Raya Aidilfitri. Maaf zahir & batin.