Adidas #HeresToTheTakers

The sequel to the #haters

adidas-heres-to-the-takers

This is Adidas‘ message to all, “Uncontrol Yourself“. After the amazing #ThereWillBeHaters campaign comes #HeresToTheTakers

Again featuring superstar athletes such as Gareth Bale, Simon Halep and Jeremy Lin, this campaign specifically focuses on its new climachill product range.

A pretty decent spot but lacks the intensity of the #ThereWillBeHaters campaign. While the full screen, bold supers (GOOD THINGS COME TO THOSE WHO TAKE adidas) appear to be a little hard selling, it’s still worth a look.

Whoever said good things come to those who wait never knew you. Good things come to those who take. Take it.

A message so big you can see it from space

Second biggest thing that happened in space.

hyundai-genesis-a-message-to-space

While Red Bull Stratos tops all marketing content related to space, Hyundai got a little human and decided to send a (very huge) message to a particular someone.

Stephanie from Houston, Texas misses her father – an astronaut – very much. So much that Hyundai decided to bring the two of them closer together. One message that covers almost three and a half square miles of space. One message that could be seen by her dad in the International Space Station. One message of love.

A fleet of 10 Hyundai Genesis cars were used to write her message of love through the sands in Nevada. This grand production also caught the attention of the Guinness Book of Records.

On top of it all, viewers can also send their message to space from a dedicated microsite – www.amessagetospace.com

Music was kinda cheesy. ;)

Everyday heroes we take for granted

How dare you?!

ikea-everyday-heroes

Again, it’s IKEA. It’s only IKEA that will remind us of the things we take for granted. Your toilet brush, your closet hanger, your floor mat, your toilet roll holder, your faucet; the everyday heroes that make your life, our lives a better place to live on.

Swedish agency Forsman & Bodenfors puts us on a guilt trip with IKEA’s latest spot, “Everyday Heroes” (@EverydayHero365). While you may laugh while watching it, it is true that we always take it for granted. Day in and day out they are there for us, and we just ignore them.

What’s more engaging is the follow up call-to-action, calling the audience to tweet their everyday heroes and giving them the recognition it deserves. Well played IKEA.

It ultimately leads to the perfect brand placement – Find your own everyday heroes at http://www.IKEA.com. Again, brilliantly executed.

Oh, and check out the brilliant written script below:

Here’s to them
The everyday heroes we all take for granted
Self-sacrificing souls
Living in the shadow of others
Here’s to themWho’ve always got your back
Always reach out a hand
And always stand by your side
The fearless soldiers who serve in the trenches for the greater good
The reliable workhorses who light up your day
Dya in and day out
This is for them
Those who constitute the true definition of
And everyday hero.

#IKEA #EverydayHero

 

Who’s your everyday hero?

 

Friday with the Wordaholic

The homeless read mean tweets.

humans-for-humans-raising-the-roof

While keyboard warriors sit comfortably behind the screen, these homeless people are seeking for screens to protect themselves. Watch as people living with homelessness read mean tweets about homelessness. Their reactions will remind you the conversation around the issue needs to change. All humans should work together.

Raising the Roof #HumansForHumans

 

http://www.humansforhumans.ca

 

9 great things writers do everyday

A copywriter. A content creator. A storyteller.

great-writing-habits

Sounds like a tall order for writers huh? People expect really good, really engaging and really awesome content from you. How about now? What if you could tell them that it takes some serious effort to create great stuff? Well, you should, cause they wouldn’t know.

Here are 9 things great writers do everyday to do just the above. Written by Neil Patel (), this article is plucked from Hubspot’s blog and the original article can be found here.

 

1) Read something really well written.

The next few tips have to do with reading. One of the best ways to become a better writer is to read what others have written. You’re not going to become a solid professional writer if you spend all day reading low-quality content. But if you spend more of your day reading professional-grade content, then you will improve.

The tough thing is, you have to be discerning to find the really good stuff online. To start, here’s a list of places where the content quality stays high:

Don’t be afraid to pay for top-tier content. There’s a reason it costs money, and it’s often well worth it.

2) Read something funny.

Reading humor can help shake up your brain in ways that loosen up the creative portions and help you produce better content. If you need to get your fix of Buzzfeed or The Oatmeal, go ahead. Don’t feel guilty about it.

Sometimes, the best few minutes of your day are spent laughing. You’ll enjoy a lot of benefits besides just the kick you got out of the hilarious content. You’ll enjoy the benefit of writing better content yourself. Your content may not be funny, but it will be good.

3) Read something outside of your niche.

If you want to get better, read broader.

Reading other stuff — really different stuff — has a way of cross-pollinating your own writing specialty. For example, maybe you write about conversion rate optimization all day. If that’s the case, then take a few minutes to read a blog about yoga.

Yoga?! Why? Because the style, approach, and nature of content that is outside your niche can help you within your niche.

Good writing, regardless of what it’s about, will help you become a better writer.

4) Read something you wrote in the past.

Great orators spend hours watching their speeches. Professional athletes analyze videos of their moves. Politicians watch themselves on TV.

You’re a writer, so you should read content that you wrote in the past. The goal of reading past content is not to edit it. It’s too late for that. Instead, you want to learn from it.

  • What was good about it?
  • What things do you write best about?
  • What wasn’t so good?
  • What sounds awkward?

Ask yourself those questions and spend a few minutes getting a better understanding of how you’re doing as a writer.

5) Write for at least 30 minutes.

The most powerful tip in this whole list is right here: Write for at least 30 minutes every workday. (Skip the weekends; you deserve the break.)

To become a better writer, you have to write. A lot. Every day. There’s no way to improve without actually doing it.

When you get into the habit of writing on a daily basis, your brain begins to anticipate it and prepare for it. This is especially true if you write at the same time each day. Way before you put hands to the keyboard, the brain’s juices are flowing, allowing you to be more creative, more precise, and more skillful during your writing time.

Every 30 minutes that you spend writing is 30 minutes that you’re getting better. Progress may not be huge, but at least it’s progress.

6) Force yourself to talk to someone.

Talking is different from writing. But talking can help you become a better writer, too.

If you want to write better, then talk better. You can’t improve your talking skills by staying silent all day.

If you work by yourself, call up a friend. If you work in an office, shoot the breeze over lunch or coffee. Just pick someone, and be conversational. Using your writing skills to some verbal interchange will actually help your writing become better.

7) Go for a walk.

Science has proven that taking a walk helps us think better. Some even say that it makes us smarter.

Let’s face it. Writing is a mental challenge. You must be in keen mental shape to be able to produce the kind of stuff that you’re producing.

So, if you want to sharpen your mind, then get out of your chair, head for the door, and don’t come back for at least 10 minutes. This isn’t a brainstorming walk. You don’t have to think about anything, let alone your subject matter. Instead, you just move your body, and your mind will take care of the rest.

8) Write fast.

It may sound strange, but some of my best content is stuff that I wrote really fast.

Obviously, it had tons of typos and grammar errors, but overall, the content itself was pretty darn good.

I’ve recently discovered the reason for this. The mind can generate thoughts way faster than the hands can type them. If, however, you’re able to type faster, you’re able to transcribe more of those thoughts, along with extra nuance and clarity.

Your fingers will never be able to match the speed at which you think, but when you do produce content rapidly, it has a much better chance of aligning with what you’re thinking.

I’ve met people who say “Oh I can’t write. It just comes so slow!” Actually, I bet they could write, if only they type it out faster.

You don’t have to turn on your supersonic speed all the time, but it’s helpful to get in the habit of writing fast.

Write fast. Edit slow.

9) Google any grammar questions.

An important part of writing is the mechanical stuff — making sure you’re not breaking any grammar laws or violating any rules.

(A few well-intentioned rule breaking is okay, but if you’re being sloppy, that’s just bad form.)

If you come up against a grammar issue while you’re writing, do a quick Google search on it. It will only take a few minutes, but you’ll definitely learn something and possibly avoid an embarrassing mistake. Get into the habit of double-checking your grammar, even if you’re only slightly suspicious of your potential mistake.

Conclusion

Stay positive. Nobody becomes a better writer automatically. It takes months, even years, to form habits. But once those habits are in place, things can flow without any thought and hardly any effort. Before you know it, your writing is improving exponentially.

What things do you do to become a better writer?

 

These are daily habits. So take note.

 

 

Newcastle’s much anticipated Big Game ad

Here we gooooooo…

newcastle-band-of-brands-big-game-ad

“It’s the most exciting, most jam-packed, most fiscally responsible big game ad ever. It’s Newcastle’s Band of Brands big game ad, featuring 37 of the universe’s best brands… and a dental office in Pittsburgh. #BandOfBrands”

Oh, the excitement! Enjoy!

 

37 brands for 1 big game ad

 

Let’s be friends furever

Android celebrates togetherness with unlikely animal buddies.

google-android-friends-furever

Getting dogs and cats together? That’s gonna be hysterical. The closest they come together is the phrase, “Raining cats and dogs”.

Well, Droga5 certainly proved all of us wrong as the latest for Google’s Android is nothing short of adorable (unlikely) animal buddies. From tigers to tortoises, this spot makes you wish you were one of those animals – carefree, clueless and just enjoying life without boundaries.

With Roger Miller’s 1973 “Oo-De-Lally” tune from Disney’s animated Robin Hood soundtrack, this insanely cute spot claims to be done without any CGI, just real animals.

Enjoy the spot from Android’s “Be together. Not the same” campaign.

 

Same same but different. Friends furever…