High flyers need not apply

“Don’t fly much”? No worries, mate.

tigerair-infrequent-flyers-mccann

This clever little stunt by Tigerair and McCann Melbourne will get you all excited. Insightful to say the least, the “Infrequent Flyers Club” campaign surely got the consumers thinking about the brand the next time they are planning for a holiday.

This brilliant execution was a Cannes Lions Shortlist for Creative Effectiveness.

Case Study

 

Very Small Lounge

Tiny Bottles of Wine

Wearable Luggage

Menu Not by Neil Perry

 

We love signing up for reward cards that we rarely use, anyway.

 

Here come the festive ads

Of tear-jerkers, great humour, awe-inspiring moments, cute monsters….

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And some no-you-didnt-do-thats, copy-cats, w-t-fs and parodies. Malaysia’s festive Hari Raya ads are back! Go on, take your time.

 

Adik – #BolehAdikIkut // Malaysia Airlines

 

#Sarikatahati // Maxis

 

Vroom Vroom // Petronas

 

Pengacau Balik Raya // Bank Simpanan Nasional (BSN)

 

#LepasTu // Tenaga Nasional Berhad (TNB)

 

Syawal Dirai, Keluarga Dihargai // EcoWorld Development

 

Seindah Komuniti, Semanis Famili // Setia

 

Kisah Benar Zika // Astro Malaysia

 

The Missing Ingredient // SkyWorld Development

 

Aidilfitri Yang Amat Bermakna // Naza

 

Siberturahim // Samsung Malaysia

 

Rezeki Yang Dikongsi Lebih Diberkati // TM

 

Gaya Sama-sama, Raya Sama-sama // Guardian Malaysia

 

#RayaNiMestiCun // Watsons Malaysia

 

Aku Bawa Hari Raya Kepada Engkau // Permodalan Nasional Berhad (PNB)

 

Jom Raya 2016 // Maybank

 

Hari Raya 2016 // Daikin Malaysia

 

#BahuluEmak // MYNIC

 

SingTel Singapore

 

Ali’s Fried Chicken

 

Selamat Hari Raya Aidilfitri. Maaf zahir & batin.

 

An unexpected turn for these home-seekers

Clever way to bring light upon poverty.

salvation-army-grey-canada-open-house

Grey Canada together with Salvation Army Canada recently collaborated to shed some light on poverty, even with a roof over their heads.

What seems like a regular house from the outside, immediately turned grim as house-seekers entered the home. Mind-boggling messages were laid throughout the house as they toured it.

This clever campaign even has a 360 virtual tour of the house as it goes the distance to create awareness about the almost 300,000 Canadians living under the poverty line.

 

 

Poverty isn’t always easy to see.