Just completed another print ad for Golden Horses Health Sanctuary recently.
Minimalist; Elderly on a wheelchair.
So, this ad basically makes the viewer remember their parents or grandparents and how they have been doing. The slanted photo frame that includes the punch line “Who’s taking care of them now?” indicates the elderly not being able to straightened the photo frame because of their disability. Geriatric Care is the care for the elderly. And we should be the one taking care of them. Meant to be touching, this ad plays with the emotions of the viewer by making them think of their parents or grandparents.
What say you? All comments are welcome and we do reply to the comments. =D