… the 2012 Olympics Idol.
Weird as it may look, Wenlock isn’t about how pretty or good looking it can be, but what story lies behind this droplet of steel.
Happy belated birthday Wenlock (19 May)! Anyway, the name Wenlock originated from a small town in Shropshire. Yes as funny as it sounds (both the name and town name), the history goes down yonks ago, 1890 to be precise. The vision of Baron Pierre de Coubertin to establish the Olympic Games in a more modern manner (with flag bearers, officials, competitors, etc…) was inspired right at here Much Wenlock, Schropshire. The Olympic Games were introduced 2 years later for the very first time in Athens. 120 years later, the true hero of the modern Olympics resurrects – in the form of Wenlock.
Designed and brought to life by Iris (www.irisnation.com), a creative agency in London, Wenlock came along with a friend, Mandeville. Mandeville will represent the Paralympics and we will review it in our next post. After over 100 designers and artists submitted their entries for the mascot, the entire list was shrunk to just 3 ideas. It went public. And the people of UK decided that a character alone wouldn’t mean much, so they wanted a story. And a real great story was written.
Personally, a good story leaves the best impression behind, making the Games more memorable. Period.
At a glance, its really shiny. No doubt. But, what on earth is this? A bowling pin with limbs? One-eyed? Many of us would find the design peculiar for sure. The best thing is that every part of the mascot has a functionality. The mascots are droplets of steel from the stadium – the Olympic Stadium. Okay, we shall move on. From head to toe:
Inspired by the famous London Cabs’ HIRE light. Really now??
Adapted from the shape of the stadium’s roof and the podium, 1 2 3. No comments.
A camera lens. Records Wenlock’s journey around the UK throughout the Olympics. Spy Cam.
Simple and minimalist. Chump like.
Ring colors of the Olympic Logo. Nice idea. The return of the friendship bands.
Shimmering skin tone. Glowing head crest and shards. IMHO, it looks cold no matter which part glows.
We will be reviewing Mandeville next! Stay tuned!