Twitter now has a brand new logo. Dropping the previous bird, the alphabet ‘t’ and other bubbly Twitter fonts, Twitter now expresses themselves as a company that is vibrant, bold and gung-ho.
Yes, the birdy now has a tilted body, looking upwards toward a better future and unlimited success coupled with the body language of a bird taking off (to greater heights). With a trimmed hairstyle, better aerodynamics and sharper feathers, this bold new bird sure establishes Twitter’s big stomp on the now saturated Social Platform. Not forgetting a bolder blue color.
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
So, what do you guys think about the new logo? Personally, I think the story behind it is really good. As for the logo, its innovative. The video is pretty awesome as well. Simplistic, just like how Twitter is. Enjoy!