*Updated (12th May 2017)
It just struck me that many of us drive the cars, but don’t know their slogans. Well, IMHO, many doesn’t care as long as the brand’s badge is still plastered at the front of the grille. I guess as Ad people, we look into the finer details and attention to a certain brand. Anyway, just for general knowledge, I have listed down a bunch of Top Automobiles and their corporate slogans / taglines.
ASTON MARTIN
Power, beauty and soul
AUDI
Vorsprung durch Technik
ALFA ROMEO
Power for your control
BMW
The Ultimate Driving Machines
Sheer Driving Pleasure
BUICK
The new class of world class
CADILLAC
The new standard for the world
CHEVROLET
Excellence for Everyone
Find New Roads
CITROEN
Creative Technologie
FERRARI
We are the competition
FIAT
Driven by passion
FORD
Go Further
HONDA
The Power of Dreams
HUMMER
Like nothing else
HYUNDAI
New thinking, New possibilities
JAGUAR
Grace, space, pace
The Art of Performance
KIA
The Power to Surprise
KOENIGSEGG
Spirit of Performance
LAMBORGHINI
Follow your ears
LAND ROVER
The best 4×4 by far
Above & Beyond
LOTUS
For the few who know the difference
MASERATI
Excellence through passion
MAYBACH
Excellence defined
Icons of Luxury
MAZDA
Zoom-Zoom
MERCEDES-BENZ
The Best or Nothing
MINI
It’s a MINI adventure
MITSUBISHI MOTORS
Drive@earth
NISSAN
Shift_
Innovation That Excites
PERODUA (local hero)
Building Cars, People First
PEUGEOT
Motion & Emotion
PORSCHE
There is no subsitute
PROTON (local hero)
Committed to be better
It’s in the Drive
RENAULT
Drive the Change
Passion for Life
SMART
Open your mind
SUBARU
Think. Feel. Drive.
Confidence in Motion
TESLA
Uncompromised Electric Vehicles
TOYOTA
Moving Forward
Let’s go places
All About the Drive
VOLKSWAGEN
Das Auto
Volvo
Volvo. For life.
What do you guys think? It was crazy looking for all the slogans as many have ad campaign slogans / punchlines. Certainly hope all is in place. Do correct me if I got something wrong here. Hope you enjoyed what your brand thinks of themselves and how they want you to feel about them.
Happy motoring.
cheers Lesley!
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Excellent, what a website it is! This web site gives valuable facts to us,
keep it up.
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Great to know
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Hi. Proton have chance their tagline
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Hi Proton, thanks for the reminder. The list is now updated. Cheers.
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What is the Perodua’s moto??
It is same with the slogan or not??
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Currently the brand’s tagline is Building Cars, People First.
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cual es el lema de tesla motors
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hi! we feel it’s “Uncompromised Electric Vehicles”.
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Kia should be “The King In Automotive”
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It’s still The Power to Surprise in their website though. Thanks.
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Excellent collection
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Saab=Born from jets!
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Mercesdes- The Best or Nothing
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BMW, Who needs blinkers
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