Found this interesting question on Twitter, tweeted by Seth Godin the Marketing Guru.
So, what is really in the box?
We stall or try for perfect or have meetings or polish or avoid the final ‘go’ because we’re afraid that it might not work, that the art won’t be well received, that people will hate it.
Here’s the thing: there’s a box on the table. And you need to decide whether or not you’re going to open it. All the wishing and planning and imagining isn’t going to change what’s already in the box. The act of opening it doesn’t deserve anxiety because the contents of the box were determined a long time ago. What’s in the box is in the box, regardless of how much anxiety goes into opening it.
Sure, do a great job, the best job you can do with the resources you’ve got. But then quit imagining and go ahead and open the box.
Stay hungry, stay foolish
Brave the new world. Walk the talk. Be innovative. The market is saturated with so much competition that there are only price wars. Stand out from the crowd. Get noticed. Because the world is waiting for that creative imagination and innovative idea. Be the first.
As promised, the few reasons extracted from an Ad agency’s point of view on why ideas are not being implemented.
- My boss doesn’t like it.
- I’m comfortable. Thank you.
- If it ain’t broke, why fix it?
- What does research say?
- Other brands are not doing it.
- Market leader attitude.
- It’s not the right time.
- We respect the law.
- Scared to get fired.
How far of these are true?
Let me know what have you done to open that box in front of you.