Durex is at it again.
This time, World’s Fastest Man, Jamaican Usain Bolt was targeted. The billboard simply says, “Usain- not every man in the World wants to be the fastest!”. Promoting its own condom variety – Performa – that prolongs one’s sexual drive. The billboard is pretty straightforward (and predictable) as the colors of their condoms were used in place of the Olympics logo.
Durex also managed to distribute 100s of thousands of condoms at the Olympic Village, although they are not an official sponsor.
Bolt down with Performa