Our component from the Health division is planning for a couple of 15 secs TVC. So, how can I send the message and imply the call to action with just 15 seconds? Bear in mind that we are talking about the Health industry. How straightforward can it be? Would it be inline with our brand values? Should we sell a PRODUCT or SERVICES or just a pure BRANDING exercise?
Honestly, I am still thinking. Still figuring. Still scratching.
While googling for ’15 secs tvc’, I found these videos – a series of them – and found them pretty interesting. Creative as well.
First batch of videos are from Doritos, the famous snack food brand that constantly engages their fans and food lovers to share their experiences and ideas about Doritos. This set of TVCs is a campaign to make your own TVC for Doritos. Great starter! Enjoy!
The second batch on the other hand is by Pilot Pen. They managed to create something humorous in their 15 seconders although personally, they are pretty slapstick. Nonetheless, it makes people laugh and maintains the branding as a fun and energetic brand. Kudos!
Something is brewing in my head now…