Came across this OOH advertising quite some time back and it surely struck me – awesome! Again, Nike has something up their sleeves and this OOH certainly is by far very creative, and innovative of course.
Location: 1Utama Shopping Mall, Bandar Utama
Duration: Mid-2012, coupla months
Product: Mercurial Vapor VIII
Punchline: Kepantasan Luar Biasa (Extraordinary Speed)
(My) Concept: Its so fast, it burns through
(My) Idea: Burn, let it burn! Heck, rip it off!
Personally, it looks awesome. And outrageous. Letting your product rip through the billboard is creative. Exposing the structure at the back just adds up to the points. Am amazed, speechless.