Advertising, call it a swear word, a money-making word or even just pronouncing it, gives people the jeebers. This is the platform where Agencies begin to charge big money for ideation, and another chunk at execution. Well, these two words are definitely different, and the best part, carries separate billings.
So, we know our good advertising campaigns. We even know the super bad ones. What do people actually say about your advertising spot/campaign? We will go into the minds of the Agency and also the Agency, the latter being what the Agency WANTS to hear and the former being what the Agency NEEDS to say. I assume its transparent enough what people think about the Agency/Client relationship – bittersweet.
Videos courtesy of Ads of the World’s blog. Visit here.