Design Psychology – Business Cards


Just started your business? Well, this post is just for you.

How to design your business card with psychology in mind. Every position matters. Every type face matters. Every color matters. Now that you know, lets get started.

1. Typography & Font Choice.
Type faces are critical. Use either Serif OR Sans Serif. Never use two font types of the same family. Eg. Arial + Verdana (Sans Serif) OR Times + Garamond (Serif)

This is Serif. It means Accents, those little lines jutting out of the font edges.
4504521_700b_v1

This is Sans Serif. It means Without Accents.
2099

Your choice of fonts must be merry with your culture of work. Fancy fonts often relate to the lighter note, the more fun-kind of business, i.e. Cupcake Shop, Events, Clown Agency… Elegant and straightforward fonts often show the serious note, i.e. MNCs, O&G, Advertising… Choose wisely as first impression really counts.

2. Text Spacing
Do NOT cramp your words. SPACE is glorious. Make room for your viewers to read. Line spacing, line height, etc… must be done nicely. Remember, nobody reads anything that are too cramped or tied closely. Never lose their first impression. If they can’t understand your text in 3 seconds, chances are that your business card design is a failure.

3. White Space / Base Color Space
Let your positioning of text and graphics do their business. Logos are often place alone. Then comes to the contact details. The more white space you have, the easier the reader acknowledges your business card. Remember, space = power. If budget allows, do a back and front print. If you are a dot com company, place your website at the back of the card – alone. This allows readers to concentrate on your business nature. Any information left alone on one side immediately reflects the nature of business.

4. Color
Every color reflects on the mood. Red attracts the most attention (ask Coke) and Black (ask magicians) often conveys a mysterious manner. This will relate back to the logo of your company. Mix and match the colors appropriately and ensure reading is as easy as 1-2-3. Try to single out fluorescent colors as it makes reading very difficult, especially on lighter backgrounds.

5. Positioning
Consider this, when presenting your name card to a potential customer, you would normally hand it with two hands. Look where your thumb is placed. Is it hiding your logo? Try this, place the logo slightly away from the thumb. This will indirectly point your customer’s vision to the logo (this is the focal point).  From here, the eyes will start to follow an invisible guide through your name, position and so forth.

Below is an Infographic on the Design Psychology. Check it out. And good luck!

ThePsychologyofBusinessCards

This post was an inspiration from www.marketingprofs.com

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