Care to give a guess?
If not, here goes. New Zealand have won more Cannes Lions per capita compared to any country in the world. This was in 2011.
The stats goes like this:
- New Zealand: 1 Lion per 155,989 residents
- Sweden: 1 Lion per 202,173 residents
Below is a video done by an Advertising Agency – Special Group [www.specialgroup.co.nz] – in promoting NZ’s achievement in the advertising world. Its humorous of course as they take a swipe at a few other countries. Its worth the watch and dare I say it could be the truth. LOL!
This video won a Lion, too.