Drink and Get Driven

Zara [www.zaratapasbar.in], a popular Tapas Bar in Chennai, India has joint forces with the Chennai Traffic Police to address the public about drink driving or DUI. Statistics showed that drunk driving has been the root cause of over 70% of road fatalities in India and this Community Service Announcement certainly knocks the alcohol out of their heads.

Indians are a God-fearing bunch. With over 330 million deities, they are arguably the most God-fearing country in the world. In the video, Yama, the God of Death has come to take the souls of those who drink and drive. The expressions on each person is priceless as they get a shock of their lives seeing Yama inside the car with them. Enjoyable video and God-smackingly creative. Kudos!

Chief Creative Officer: Prasoon Joshi
Regional Creative Director: Anil Ralph Thomas
Creative Director: Rathish P Subramaniam, Melvin Jacob
Art Director: Rathish P Subramaniam
Copywriter: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator: Sandeep Kottila
Client Servicing: Vijay Jacob, Rahul Jain

Yama: Radhakrishna

Produced & Directed by Shivakar Srinivasan
Camera: Deepak Menon
Music: Dheen Dhayal
Asst directors: Vivekanandan, Adarsh
Asst cameramen: Selva, Richard
Production manager: Vijay

Post production done at Postbox Studios, Chennai
Editor: Vinish Vinayan
CG: Rocky Frantz, Richard, Kumaresan


Remember, Yama is everywhere.



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