Maybank – Malaysian Rube Goldberg


Our local hero turns to the Rube Goldberg machine to showcase their extensive banking services and fantastic track record.

maybankMaybank [www.maybank.com] is Malaysia’s regional financial services leader, serving over 22 million customers with an international network of 2,200 branches and offices in 20 different countries. They have recently adopted a new tagline, “Humanising Financial Services Across Asia” and I believe this latest TV spot is developed to establish their new tagline in the minds of the public.

Idea:
5 crystal balls roll out to begin the effect as it goes through its path of twisters like a roller coaster. At one point, the map of Asia is pictured to acknowledge the bank’s stronghold in the region. The peak here is when the crystal balls roll down to create a single path for one crystal to roll where I personally think is the combination of hard work and customer-centric services that will create the path to one glorious brand – Maybank.

At the end, we will find out what the 5 crystal balls mean, which is Corporate Banking, Transaction Banking, Global Markets, Asset Management & Investment Banking.

Conclusion:
Not too shabby for a local production. The idea was great. The production was fantastic. Not the longest Goldberg machine but an awesome stepping stone for a local production.

The Spot:

Narration:

Because you can’t be in two places at the same time, our global network can connect you to opportunities all across Asia. And because we work with the region’s most dynamic industries, we can show you opportunities that you didn’t even know where there.

This is Maybank Global Banking.

Maybank, Humanizing Financial Services Across Asia.

 

Watch these Goldberg machines too:
Red Bull Kluge
Panera Bread

 

Great work Malaysians

 

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