Sharpen Your Pencil


The act of writing with a pencil implies that it will have to be sharpened.

Creative Agency Cossette [www.cossette.com] together with Amnesty International [www.amnesty.org] created an advertising campaign to raise awareness on injustice and violence in the world. In a world where violence and injustice are growing constantly, it is only we that can protect their rights and humanity. The powerful and rich always seem to get thinks their way, but with us – the public – there is hope.

“If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.”

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Don’t stop writing.

 

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