Fantastic ‘brand attack’ piece of work.
There is no better way to express the concern about child obesity than to attack the brand directly. Creative Vein [www.creative-vein.co.uk], a Manchester-based Design Agency came up with some interesting visuals that depict child obesity begins from the food that you eat. Yes, they are Haribo, Pringles & KFC. Simply by expanding their logos to be obese-looking people tells enough to the little ones. Parents on the other hand too can use these ads and say, “Do you wanna be like this?”. Well, pity the brand after all their hard work of making money (and kids fat), they will now have to re-direct their branding.
Come on, you know it’s bound to happen.
Eat your vegetables kids!