Classic Nike – rhythmic, simple and inspirational.
Kobe Bryant had a season-ending injury. Tiger Woods dropped a bomb at the Masters. Both had their fair share of personal issues. Both are endorsed by Nike. And both are an inspiration to people around the world. These athletes showed great determination in their career. Nike knows that loyalty pays.
Tiger Woods on reclaiming the World #1 title.
Kobe Bryant on his season-ending injury.
“You showed us that an 18-year-old could play with the best.
You showed us that a championship, an exhibition game and a charity event are all must-wins.
You showed us how to play chess while others played checkers.
You showed us how to hit game winner after game winner.
You showed us that an 81-point game is a real thing.
You showed us that gold still matters.
You showed us how to take an ice bath.
You showed us how to score 30 points in a quarter, twice.
You showed us the Mamba Face.
You showed us how to demand perfection and demand it of everyone.
You showed us how to put big-boy pants on.
You showed us that you were never out of it. Ever.
You showed us how inspirational a pair of free throws could be.
Now, show us again.”
P/s- The Mamba Face is the expression that Kobe often shows to express enthusiasm.
Brilliant ads that inspire a following