Turn on the brightness

Clever idea used on the iPad.


Lupine [www.lupine.de], a German lighting system manufacturer, introduced a clever idea on the iPad. The Lupine ‘Betty’ has 3,600 lumens, making it the brightest bike light in the world. So, the big idea was implemented on BIKE Magazine’s iPad issue. Subscribers to the magazine views the magazine as per normal in the first few pages, but goes darkened after the Lupine ad. Readers were then be asked to turn on the Lupine light and the magazine brightens. Now how cool and interactive is that.

Kudos to Publicis Frankfurt for bringing us this delightfully creative piece.


A bright idea that lights up a million eyes.



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