Qantas In-Flight Books


Long enough to last you the whole flight.

2

Droga5 Sydney and Hachette Australia have given Qantas fliers something new to cheer about; books. With a custom cover designed by Paul Belford, the award-winning Art Director behind campaigns for The Economist, Sony Playstation and many more.

Hachette, an Australian publisher, packaged a 10-book box set that were “specifically edited to last just as long as each of Qantas’ major routes (breaks and meal times were all factored in)“. All 10 books are by Australian authors: James Castrission, Tony Cavanaugh, Sean Fewster, Kimberley Freeman, Lian Hearn, William McInnes, Peter FitzSimons, Jack Marx, Rob Mundle and Roland Perry. The collection spans adventure, crime, women’s fiction, literary, history and romance.

In today’s technology, nothing beats a traditional paperback book. Believe me when we say its the best because you wouldn’t want to be falling asleep whilst reading, and dropping your top-dollar electronic device on the floor.

“One of the greatest challenges in publishing is to remind people of the pleasure that reading brings, and that even though the online world is growing, there is still a romance in the printed page,” says Fiona Hazard, publishing director of Hachette Australia. “At Hachette, we are always looking for new ways to bring stories and voices to life, so when Droga5 approached us to discuss this idea we jumped straight in. It’s been great fun working with them to get this project off the ground.”

A3-Books-qantas-mockups3

 

Relive the paperbacks!

 

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