Roger hate flies.
Here is Roger Federer, considered as one of the best tennis player of all time, showing off his skills and techniques at tennis. This Nike commercial features the all-time great, RF, giving his best to squish a house fly. Annoyed as he looks, Federer dances around his home, hands swinging from left to right (and vice versa). Obviously tennis skills weren’t required in the Killing House Flies for Professionals handbook, but a pair of Nike Free shoes, with Ultimate Flexibility.
Nike obviously ran out of ideas on how to market their new shoe. Killing flies, really? And squishing it right after smacking it to show off the shoe’s flexibility? Wow. The whole idea of Federer dancing and swinging looks not too bad, selling the tennis star and the shoes pretty well. But the squishing, really?
Nice home, Roger.