Makes sure your phone is not in your hands.
This is how agency Fischer&Friends encourages people to talk face to face instead of face to phone. Simply by creating a big beer glass that has an iPhone-sized notch cut out from the bottom. And because of this, it encourages people to put their phone down and have a face to face chat. It’s super effective for those who can never let go of their phones, at anytime of the day.
Apparently, the glasses are such a huge hit that it gets stolen all the time. I believe that Brazilians love the iPhone. Because it obviously doesn’t work on other phones, or does it? Furthermore, would you place a full glass of liquid on your phone?
No matter what, it is still a cool invention. A great initiative to make people communicate freely minus the annoyance of technology.