Billboard Doubles As Furnitures

Smart Ideas for Smarter Cities

IBM has churned out a series of billboards that doubles as furnitures in their effort to promote the company’s ideology of ‘smarter thinking’ when it comes to creating solutions for the city. IBM believes that city planning and design should have the citizens in mind. The ads also encourage people to share their ideas on how they can improve their neighborhood.

Shelter Billboard


Bench Billboard


Slope Billboard


The Spot


Great idea, executed to perfection.



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