Billboard Doubles As Furnitures


Smart Ideas for Smarter Cities

IBM has churned out a series of billboards that doubles as furnitures in their effort to promote the company’s ideology of ‘smarter thinking’ when it comes to creating solutions for the city. IBM believes that city planning and design should have the citizens in mind. The ads also encourage people to share their ideas on how they can improve their neighborhood.

Shelter Billboard

1371583788000-Outdoors-Shelter-1306182044_4_3_rx513_c680x510

Bench Billboard

ogilvy-paris-IBM-smarter-cities01

Slope Billboard

ogilvy-paris-IBM-smarter-cities03

The Spot

 

Great idea, executed to perfection.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s