Road Safety Campaigns


Don’t text & drive.

Here are a few road safety campaigns that certainly send horror visuals to your head. Absolutely effective and pleasant to look at. First of is Intel’s effort, combining accidents and the typical chat speech bubble. Then there is Claro, a telco doing their part in ensuring their clients stay alive by simply stating that one letter is all it takes to be alive. And finally, Volkswagen, copy-based ad that is very strong where they use a smartphone’s auto-correct to tell their message.

These ads have strong impacts. It makes you imagine. It makes you visualise. And it makes you think.

Claro

Copy: One letter is all it takes. Don’t text and drive.

claro_texting_1t claro_texting_2t claro_texting_3t

 

 

Intel

Mandatory Copy: Stay alive. Don’t text & drive.

Copy: Miss u

2b1df5bcdf7eccdd1070f878147782c0

Copy: Still there?

d0abcfd8eed5d075a8c30e0f17cd83f6

Copy: Where’d you go?

de4e5a75151a25f809000592a67d327b

 

Volkswagen

Copy: See you n (now, never)

vw2

Copy: I’m in t (traffic, trauma)

vw3

Copy: I’ll be there in a w (while, wheelchair)

vw4

Again, don’t text and drive.

 

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