The ironic line between paperbacks and e-books.
Ad agency BBH Shanghai was the creative thinkers for this project, and boy did they do some great work. Built from the creative copy that reads, “Every book is a tragedy for trees. Read ebooks“, the visual tells a story about happenings in regards to a tree. From an investigation on a falling tree to a tree-killing scene, imagine a tree and add some greenery into the visual. And the results are obvious when you use a little imagination.
It’s ironic, but definitely gets the attention and raises the curiousity within the viewers. Not forgetting instilling a touch of imagination to it will ease your mind.
If stories could tell how it would like to be told.