Anti-abuse ad visible only to children


You’ve got a new Personal Message.

antiabuse2

Aid to Children and Adolescents at Risk (ANAR) Foundation is a Spanish organisation built on the foundations of creating awareness about child abuse. So, to increase the awareness drive, they have created anti-abuse ambient ads that are only visible to children.

How, you might ask. Simply by creating lenticular printing of the ad where the visual (or message) will change when it is looked from a different degree.

From an adult’s perspective, the ad shows a picture of a boy with the copy, “Sometimes, child abuse is only visible to the child suffering it”.

But from a child’s perspective, the boy looks to have bruises on his face with the copy, “If somebody hurts you, phone us and we’ll help you”.

The video:

The mechanism:

antiabuse1

antiabuse6

antiabuse7

antiabuse8

antiabuse9

antiabuse10

 

Great idea and best of all, very targeted.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s