You’ve got a new Personal Message.
Aid to Children and Adolescents at Risk (ANAR) Foundation is a Spanish organisation built on the foundations of creating awareness about child abuse. So, to increase the awareness drive, they have created anti-abuse ambient ads that are only visible to children.
How, you might ask. Simply by creating lenticular printing of the ad where the visual (or message) will change when it is looked from a different degree.
From an adult’s perspective, the ad shows a picture of a boy with the copy, “Sometimes, child abuse is only visible to the child suffering it”.
But from a child’s perspective, the boy looks to have bruises on his face with the copy, “If somebody hurts you, phone us and we’ll help you”.
The video:
The mechanism:
Great idea and best of all, very targeted.
