Nike has long been a leader in sustainability and was the first company to go green in the early 1990s. Their first major eco project was recycling old shoes and donating the material to companies that build sports surfaces, such as outdoor tracks. Then it was the launch of Nike Considered Design, an internal division that incorporates waste from the factory floor into garments.
And their latest feather on their cap is a partnership with Taiwanese eco-centric architectural firm Miniwiz Sustainable Development. Together, they built a Nike concept store in Shanghai from ground zero using tonnes of upcycled garbage – 5,500 cans, 2,000 plastic bottles and 50,000 CD/DVDs.All of the materials used to build the structure are derived from urban waste and are mechanically assembled—not glued or cemented—so that they can be re-recycled at the end of this Nike store’s days. The old DVDs make up the shop’s ceiling panels, water bottles are used for the tension cables, and connection joints are fashioned from recycled cans.
So if you find yourself in Shanghai in the near future, drop-in and help yourself to some sustainable goods and, mind the garbage.
Mind the garbage.