Don’t just walk into the mind of others
Metro Newspaper’s Think For Yourself print ads look pretty awesome, hitting the bulls eye on the consumer insights. Many of us are either bound to what the authority says or what the public say. In many occasions, most of us don’t even know the reason behind our actions. It’s as simple as ‘monkey sees, monkey does’.
The print ads show a figure clad in black (believed to be a mnemonic device) directing the person to do something (they don’t really want to). The ad lets the viewer to conclude on who or what this figure depicts or represents, hence the idea of Think For Yourself.
As a simplified conclusion, Metro delivers ‘Just Facts’, and the rest is up to you to decide.
Your actions represent who you are