Brilliant, well-thought & insightful.
Ikea of Sweden did it again. This time, a billboard that says everything about the brand – Ikea. A tag team of German agency Thjnk and production house I Made This that would surely win a Lion, to say the least.
Ikea being Ikea, it’s all about the smart usage of space. And how do you send 3 different messages in a single billboard? Almost impossible you think but the clever thinking and ingenious skills of these guys have set the par for creative billboard advertising.
The billboard features 3 different messages that will be shown through the RGB light bulbs – red, green and blue. The messages are written in 3 colours as well – cyan, magenta and yellow.
When night comes, the red bulbs illuminate the cyan text; green displays magenta and blue lights up yellow. And this is how you turn a 9 sq.m. space into a 27 sq.m. space.
BRILLIANT : 3 messages in a single space.
WELL-THOUGHT : The idea of colours that would illuminate other colours – technology at its best.
INSIGHTFUL : It displays Ikea’s core belief of making the most out of any given space.