The return of ‘long copy’ ads in today’s ad world.
Wispa, Cadbury‘s velvety-textured milk chocolate bar, first hit the shelves in 1981 and was nationally launched in England in 1983. The chocolate bar was discontinued in 2003 but made a temporary return in 2007 before the power of social media made it happen permanently in 2008.
And the return of this milk chocolate with tiny but dense bubbles began with a print ad that reminded us of the classic Ogilvys and Bernbachs.
The ad simply talked about the 80s – notable events, memorable moments and simply hilarious happenings. From shoulder pads to bears that cared to Panini stickers, man, it was like walking down memory lane. The relation (maybe not every single thing) it has towards the people is simply amazing.
Thank you Publicis, London. Here it is…
From a time when…
Ads looked like this. You had big hair. Philip Schofield had brown hair. Your mum wore shoulder pads. Your dad wore Speedos. You had to fight for your right to party. Losing meant you got a Blankety-Blank cheque book and pen. It was 01 for London.
You came home from school to Zammo Maguire, Gripper Stebson and Ro-land. You held a chicken in the air and stuck a deckchair up your nose. The Sword of Omens gave you sight beyond sight.
You recorded the top 40 every Sunday, onto a C90 cassette. If you hit 88.8 mph you travelled back in time. Girls just wanted to have fun. Fluorescent colours were the colours to be seen in. Beefy hit the Aussies for six. The Young Ones were young ones.
You drank Slush Puppies in you Hush Puppies. The First Division really was the First Division. You first visited Albert Square, Ramsay Street and Brookside Close. You tried to break dance. You tried to break dance again.
Four TV channels seemed like a lot. You knew never to feed them after midnight and even named your car after one of them. There was nothing in this game for two in a bed. You couldn’t get to sleep without your Glo Worm. Acid rain was a worry. If there was something strange in your neighbourhood, you knew who to call.
You wore leg warmers with everything. Steve Davis made snooker ‘interesting’. A crack commando unit was sent to prison by a military court for a crime they didn’t commit.
You wondered what would happen if you said ‘Beetlejuice’ three times. The man from Del Monte, he said “Yes”. You wanted to be a Goonie and find One-Eyed Willy’s ship. Alex was a steel worker by day, exotic dancer by night. A bunch of bears cared. Kevin Bacon was Footloose.
You practised Ted Rogers’ lightning fast 3-2-1 hand gesture in the playground. You were working as a waitress in a cocktail bar. You got, got got, need, got Panini stickers. Maradona beat England single-handedly. You told the time on your Swatch watch.
A cyborg assassin said he’d be back for the first time. You practised getting in and out of your dad’s car through the window, Yee Hah.
Three men struggled to look after one baby. Friendship bracelets were ties that couldn’t be broken. You could be his wingman anytime. You tried to catch a fly with chopsticks. Salt and vinegar crisps came in blue packets.
Glenn Close made married men think twice about have an affair. Betamax was cutting edge technology. Michael Knight’s best friend was his car. We thought Milli Vanilli were singing. That’s not a knife, this is a knife.
You played a word association game where you mustn’t pause, hesitate, repeat a word or you’d get a bash on the head like this or like this. Sam Fox was a fox. Tom Hanks fell in love with a mermaid.
Hippos were hungry, hungry. Your Hypercolour T-shirt worked brilliantly until your mum washed it for the first time. You would have gotten away with it if it hadn’t been for those meddling kids.
Everyone had a poster of a man holding a baby. Crossroads reached the end of the road. You wanted a day off just like Ferri’s. Jessica Fletcher helped police find the ‘real’ killer. You collected Garbage Pail Kids. Aerobies could travel for miles. Louis Winthorpe III and Billy Ray Valentine traded places.
You completed a Rubik’s Cube by peeling the stickers off. Dallas was all a dream. Harry met Sally.
Mobile phones were the size of house bricks. Her name was Rio and she was dancing on the sand. Bats were scared of The Prince of Darkness. Jossy Blair managed The Glipton GIants. Ooh, you could crush a grape. Um Bongo, Um Bongo, you drank it in the Congo. Molly Ringwald, Emilio Estevez, Anthony Michael Hall, Judd Nelson and Ally Sheedy were all members of the same club. Luke and Matt made you want to put bottle tops on your shoes.
You asked Bob for a ‘P’ please. You knew who the Crafty Cockney was. You were going to live forever, you were going to learn how to fly. Floppy records never worked but made great Frisbees.
A piece of folded paper held in your hands could predict someone’s future. You were told to say what you saw. You had to watch out, Beadle was about. Sir Clive thought we’d all be driving battery powered tricycles by now.
A material girl was living in a material world. You switched off your TV set and did something less boring instead. Michael Fish assured us there wasn’t a hurricane on the way. A Mannequin came to life.
Nick Kamen did his laundry in his boxer shorts. You wanted to shout, shout, let it all out. Gordon the Gopher lived in a broom cupboard. Zippy, George and Bungle shared a house with Geoffrey.
Rick was never gonna give you up. You wanted to make your very own Kelly LeBrock. Romantic men were new and wore their sisters’ make-up. Every car seemed to have a Garfield in its window. Torvill and Dean made you want to go ice-skating.
One story was neverending. Eric the schoolboy at a banana and an amazing transformation occurred. There were halfpennies and one pound notes. You were proud of your picture getting in the Gallery. Computer games took half an hour to load.
You knew all the Ninja Turtles’ names and colours. Penny sweets actually cost one penny. We were all Rat fans. Chevy Chase was funny. Lenny Henry was funny. Les Dennis was Les Dennis.
Your BMX had Spokey Dokeys. You wanted to go where everybody knew your name. You walked like an Egyptian. You got free milk at break time.
Greed was good. You had Pac-man fever. You got bizzy with the fizzy. You had an E.T. lunchbox. Shops weren’t open on a Sunday. You could Rentaghost. And Wispa first came out.
Cadbury Wispa. Back from the 80s.