The Brutal Honesty

If it isn’t happening here, doesn’t mean it’s not happening.


Arguably the most honest and powerful PSA to date. Independent organisation Save the Children and creative agency Don’t Panic produced one of the best PSAs we all have seen.

Instead of making the public feel sorry for the children in Syria, the duo made the public feel worry. With the idea of “what if it happens near you” executed in a manner that brought the treacherous state of Syria to the viewer’s backyard.

Structured using the one-second-a-day concept, a little girl’s life is turned from joy & happiness to fear & destruction over a year – from birthday to birthday.

Profoundly captivating, this video hopes to resonate with the global viewers and leave them with two words… “what if…”



A tribute to Syria; three years on.



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