A Social Media epic-ness.
Question. How do you offload a car which is 17 years old (at time of posting, 2013)? It certainly makes things easier if you are a filmmaker I suppose. Thank God Luke Aker is a filmmaker. And I have to admit that this video he created to sell his Nissan is simply awesome!
So, Luke spoofed a luxury car video just to sell his 17 year-old honey. It was so good that Nissan contacted him.
Here’s what Nissan said:
“We saw Mr. Aker’s video ad yesterday and couldn’t pass it up, once we finally stopped laughing. We know a good deal when we see one, especially on such a classic, so we jumped on it. We commend Mr. Aker for his creativity and wanted to celebrate it by taking him up on his extraordinary offer.”
And Nissan purchased Luke’s Maxima for $900. And topped up $1000 for Luke’s choice of charity organisation. Obviously had no relation to the charity organisation, but I feel that it’s a spin of their Corporate Responsibility effort.
Nissan’s little stunt just have just extended the virality of Luke’s little spoof. And added some personality and characteristic into the Nissan brand. How about that, folks!
Many brands ignore the importance of micro-interaction. Whenever they see a post on Facebook, Twitter that is against or not inline with their objective – they IGNORE it. Bad move, brands. Social Media is all about engagement, and interaction. Being ignorant shows what sort of brand you are. And that’s not nice.
It’s not about ROI (Return of Investment) anymore on Social Media. It’s all about COI, the Cost of Ignorance. Consumers would find anyway to communicate with a brand. If you guys are ignoring emails or suggestion letters, be prepared for an avalanche of comments through Social Media – and it’s publicly available.
The quirky ad post
There is a luxury in a Bentley, speed in a Ferrari, comfort in a Bugatti.
For everything else, there’s this 1996 Nissan Maxima; aged 17 years.
Appropriately named, never before in history has a car had the words “time-tested” engraved into its lone spirit. Being offered up for sale I present to you a car that will make magic happen. It not only brings more admiring stares than any other car I have driven it also has seatbelts! Amazing!
This pavement-yacht has a ride as smooth as Pegasus’ backside. Its such a massive and impressive land-yacht it requires the use of steering fluid that has been designed to leak out from underneath the car when it has been exhausted from the majestic work that it has done, released into the wild when the great Maxima when it has decided its time has come. This Maxima no longer needs to let the odometer tell it how far I ha gone – it has chosen a path of greatness and valor and refuses to let silly numbers determine its life!
Respond like how you want emergency response team respond to you.