Smack in the heart of London.
A tribute to the once mighty brand – Nokia. Two years ago, Nokia leverage on the craze for GPS products and had this awesome idea of a signpost that interacts with the public — and ensured that everyone in London could see it.
And that’s how the world’s biggest interactive signpost was erected in the heart of London. An interactive GPS arrow that put the fun back into the plain & ordinary GPS device. Public could text in locations of their interest and the arrow would interactively point to the direction, with distance shown.
For brand owners and marketers, they would use this to promote their services and products. Who wouldn’t when it is the size of two London double-deckers. It gave GPS navigation a new life. And it certainly placed Nokia back on the mobile industry.
Microsoft Mobile, what’s next?