Great script. Fantastic animation. Awesome soundtrack. Perfect.
NZ-based String Theory, is the genius behind this wonderfully executed promotional video for Good Books, an online bookstore cum Non-Profit Org that donates all profits to Oxfam, an organisation that brings people together to go against poverty.
Created almost 2 years ago, this video was a Cannes Cyber Lions shortlist and winners of various global creative awards.
It is not very often that we have the opportunity to create a graphic equivalent of a drug fueled rant bringing all of our collective skills to bear. And it is almost unfathomable that we could actually do something like this and benefit a good cause.