A website built in Instagram

Ikea’s innovative idea comes to life.


Riding on the Instagram fame, Ikea builds an entire website on the Instagram platform. Function-wise, it’s fairly simple and straightforward. Minus the hassle of creating 34 different accounts on Instagram, of course. Great idea to fully utilise Instagram’s tagging function. Bravo!

With a mission to promote Ikea’s PS 2014 collection, Ikea hired Russian ad agency, Instinct-BBDO to create an idea. And this is the innovative execution. Check it out!

Follow Ikea PS2014 on Instagram here.


Zero media, zero budget.



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