Great commercial with a surprising twist


This is what “Made of More” really stands for.

pub-guinness-basketball-chaise-roulante.mp4

Basketball, loved by millions around the world, is an All-American sport. Guinness, loved by millions around the world (too!), is proudly Irish. So, what do they really have in common? Oh, it’s wheelchair-basketball (by the way).

For starters, maybe, friendship. Showing how friendship binds a group of basketball-loving friends. We will not be a spoiler and giveaway the twist. Watch it for yourself and be charmed.

Great cinematography, as it keeps you at the edge of your seat. Fantastic soundtrack, as it emotionally drives you. Awesome VO and copy, as it drags you into their shoes.

Copy
Dedication.
Loyalty.
Friendship.
The choices we make reveal the true nature of our character.

Spot

 

Made of More

 

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