The Idea Catchers

…by DDB Asia Pacific.


One Damon Stapleton said, “The idea is the gift, the award is the wrapping paper”.

Utterly inspiring, this video reminds us of life in an advertising agency – to create. A tribute video that showcases a collection of the best ads in the advertising industry from the classics all the way to today’s modern world.

The VO is very motivational to say the least. Listen. Think. Act.



What value should be put on our ideas? Ideas that entertain, that convince, that last?

And those who think of them? How do we value those people who think best in the shower, who can recount a movie they watched when they were seven or read comics at 34?

Who will study people while they wait to board their plane and scour every page of the inflight magazine?

Who endlessly daydream, living on alien planets in other people’s shoes?

The Idea Catchers are those that bring their life and dreams into their work taking experiences they’ve had as a child, or as a parent, or haven’t yet had? Sharing slices of life with that blank piece of paper that stares up at them everyday – the timesheet, its partner in crime.

A great idea can do the job of 10, or 12. It could be one insight, one piece of wisdom spoken by an Indian wood carver when asked, “How do you make the elephant so lifelike?” I just cut away the bit that doesn’t look like an elephant.

It’s that: Insights, experiences, and that comes at a price we shouldn’t give away.

Creativity takes time. The best solution is never the first one, the obvious one, but the beautiful ones – they just look that way in hindsight.

We’re not machines that churn out 5-minute headlines atop of Getty stock.

It’s about life experiences resulting in an idea you never had thought of, yet totally wish you had.


180 Amsterdam, Abbot Mead Vickers London, adam&eve DDB London, BBH London, BETC Paris, Chase Communication Agency London, Clemenger BBDO Wellington, Crispin Porter + Bogusky Miami, DDB Chicago, DDB New York, DDB Stockholm, Droga5 New York, Fallon London, Forsman & Bodenfors Gothenburg, Havas Milano, Ogilvy Sao Paulo, TBWA/London, TBWA Chiat/Day LA, TBWA/Chiat/Day/New York, WCRS London, Wieden+Kennedy London, Wieden+Kennedy Portland.


Creativity is the most powerful force in business.



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