Only 2% of men buy lingerie for their partners.
Marisa Lingerie of Brazil introduced Strip Commerce by teaching men how to buy more lingerie instead of flowers, chocolates and clothes.
Through digital magazines such as Playboy and VIP, men can buy the lingerie worn by the models, directly! It’s cheeky. And naughty. But sure gets the sales figures up.
At the end of it, men got a striptease. And women got a gift. Oh, and Marisa Lingerie got more new customers. A win-win-win situation beyond the ordinary.
Thank you AlmapBBDO Sao Paulo!