Making the invisible, visible

UNICEF Bulgaria sheds some light over a dark issue.


A creative billboard that exposes the perpetrator. Children who are victims of domestic violence often wait in fear the time their parents come home in the evening.

In the billboard, an image of a child sitting at a corner can be seen throughout the day. As night approaches, when the lights turn on, a blurred silhouette appears creating a shadow of the perpetrator. It literally throws a light on this major problem.


Visually strong and impactful idea.



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