Be OK, ok?

Allianz shows us what speedy service is.


Don’t press the ‘Skip Ad’ button, but hit the ‘Be OK’ button. And that is how Allianz get their customers back on the road quickly after an accident. Even if you don’t press it, the dude in the video will do it for you.

MercerBell, the agency behind a few of Allianz’s campaign concluded that there are many viewers who have a love-hate relationship with pre-roll ads on YouTube. And the solution to get viewers to continue watching these ads is the creation of the ‘Be OK’ button, above the ‘Skip Ad’ button.

It’s interactive. Different. And 49% of viewers watched well beyond the ‘Skip Ad’ button. Now that’s better than OK!


You’ll be OK… with Allianz.


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