It’s the IPC Mega Raya Sale!
Just completed IPC Shopping Centre‘s Hari Raya Aidilfitri mini campaign that consists of a radio commercial, web banners and a print ad.
With the objective of promoting their value added bonus – RM10 shopping vouchers – in all collateral, we maintained the simplest execution of having the ‘Kaki Shopping’ family as the main highlight.
The radio spot was more exciting, where a jingle was written with quirky lyrics. A custom music piece was composed and gleeful singers were selected.
Selamat Hari Raya Aidilfitri. Maaf zahir & batin.