Under Armour’s biggest women’s ad campaign

And it’s amazingly inspiring.


When it comes to Under Armour, it’s more than just football. This amazing campaign – “I Will What I Want” – features not-so-famous female athletes and their amazing journey to success and stardom.

Ballerina Misty Copeland, alpine skier Lindsey Vonn, tennis player Sloane Stephens and also football star Kelley O’Hara are Under Armour’s faces of achievement.

Supported by the unmistakable Droga5, this amazing campaign moves the viewers and sparks that inner confidence. Real stories like Misty’s are inspiration to many others. And that is what Under Armour is really are. It shows the evolution of the athletes Under Armour sponsors.

Misty Copeland is the main face of the campaign, telling her story of rejection at an early stage before finding herself and became a soloist for the American Ballet Theatre.

Now get inspired.


Misty Copeland TV Spot


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Misty Copeland – Ballerina

The WILL to follow no one
Misty was first introduced to ballet on a basketball court of a Boys and Girls Club in the LA area. She didn’t fit the standards of a typical ballerina and was rejected by many ballet academies. Years later she is a soloist for American Ballet Theatre.


Lindsey Vonn – World Champion Downhill Skier

The WILL to tune out external pressures
Gold medalist and four-time World Cup champion Lindsey Vonn knows what it’s like to sit on top of the world. Even though she’s been skiing since she was 7 years old, her trek up hasn’t always been easy. On the path to recovery from her second knee surgery, Lindsey is determined to conquer the mountain many more times.



Sloane Stephens – Pro Tennis Player

The WILL to stop talking and earn it.
To be young, full of energy, and in the world’s spotlight can be both a blessing and curse. Having frequented the semi-finals of several major international tournaments, Sloane Stephens knows the pressure of living up to the public’s expectations and choose to live life on her terms.



Kelley O’Hara – Pro Soccer Player

The WILL to find inner strength
A gold medalist and collegiate standout, Kelley O’Hara knows what it takes to overcome challenges and never give up. Originally a reserve for the 2011 Women’s World Cup team, Kelley managed to get herself onto the pitch and ended up being one of three U.S. females to play every minute in the 2012 Olympics.



“You have the wrong body for ballet,” Copeland was told.



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