Over the top Hyundai spot

Look Ma, no hands!


Ma: What are you doing in that car?!

Okay, Hyundai wants to promote their latest feature – Smart Caring Driver Assistance. And they certainly did a pretty good job to showcase it; a little OTT though.

Five Hyundai Genesis cars, Buddy Joe the Stunt Driver, plenty of cameras and a truck. Four drivers jumps off their cars through the sky roof to a padded truck. Buddy puts on a blindfold. The truck jams the brakes and the blinded driver’s car brakes, the driverless cars follow suit.

Nevermind, watch it for yourself. This is the Empty Car Convoy by Hyundai.


Who needs a driver now.



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