Can you make Union Square quiet?

Watch how New Yorkers do the impossible.


When 23,000 roaring fans converge at the US Open, only one person can keep them quite – the umpire. Wieden+Kennedy teams up with Heineken to reenact this mystifying moment in tennis.

In Union Square, New York, an umpire chair is set up. Now all is left to do is to get that one person that could keep the entire Union Square silent. The carrot is two tickets to the US Open.

The dare is on. Watch what made Union Square quiet.


Shhhhh… Quiet please.



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