Sweeping Knight Rider aside.
I can’t imagine Michael Knight driving a van named Kitt. But at least to the brains behind this global campaign, We Are Social.
Renault’s Trafic is an everyday utility vehicle. And it needed to have that dynamic edge. So a “Michael Craftsman” was established. The team leverage on a once-hero we all know to create a social persona. Video teasers, online banners and GIFs were also created to enhance the entire social campaign.