It’s not what you think it is.
As lewd as it sounds, Nestle‘s latest stunt is for a good cause. October is breast cancer awareness month and the MNC has churn out a viral video just for this Pink Ribbon initiative.
Together with McCann Paris, Nestle got a volunteer – Eloise Oliver – to walk around London with a hidden camera attached to her cleavage-baring top. In a single day, Eloise attracted 38 people – men, women and even a puppy – who stole glances at her bosom.
The cheeky video ends with a meaningful message to all women out there – Your breasts are checked out every day.So when was the last time you checked your own?
This is one unique stunt to drive women to understand the importance of breast self-examinations. See it for yourself.