Graphic novel of The Bacardi Story

This is The Spirit of Bacardi – illustrated.


Famous comic writer Warren Ellis and artist Mike Allred were chosen to create a graphic novel to celebrate the long illustrious history of the Bacardi family. Rooted to the brand’s Cuban roots, the Ellis-Allred collaboration was the perfect pairing to relive the world-famous rum brand.

A 60-second video was also created. The quirky video shows the thinking of both individuals in creating the graphic novel. And the best part, they haven’t met before!

Oh, a little rum was also added to the ink of the graphic novel. Just saying. Enjoy!


The Spirit of Bacardi


True passion can’t be tamed.



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