One of Clio 2014 Lifetime Achievement Award Winner’s best works.
Washington Olivetto of WMcCANN Brasil might sound foreign to some but he is no stranger in the advertising industry. A recent winner of the 2014 Clio Lifetime Achievement Award, Mr Olivetto has revolutionised the advertising industry in South America, mainly in Brazil.
Today, we look back at one of his finest works – The Week for Época Magazine in a 3-minute long spot. The idea behind it tells us what seven days could mean to the people, the world, the universe and the animals. And to Época, it’s everything. This spot took home a Cannes Gold Lion and the ultimate Grand Clio.
To the prisoner, 7 days left.
To the sick, 7 days more.
To the happy, 7 reasons.
To the sad, 7 remedies.
To the rich, 7 dinners.
To the poor, 7 hungers.
To hope, 7 new dawns.
To the sleepless. 7 long nights.
To the lonely, 7 chances.
To the absent, 7 guilts.
To a dog, 49 days.
To a fly, 7 generations.
To businessmen, 25% of the month.
To economists, 0.019 of the year.
To the pessimists, 7 risks.
To the optimist, 7 opportunities.
To the earth, 7 turns.
To the fisherman, 7 returns.
To meet a deadline, too little.
To create the world, enough.
To someone with the flu, the cure.
To a rose on a jar, death.
To history, nothing.
To Época, everything.
Epic journey of the wandering mind.