So free ah?

Local Malaysian telco U Mobile’s latest spot.


U Mobile came to life in 2007 and is one of the youngest competitor in the telecommunication industry in Malaysia. Being young also makes them target the younger generation of mobile users – the savvy and social Gen-Ys and Gen-Zs.

And their latest ad spot is very much young and Malaysian. Titled “So free ah?“, which loosely translates to “Are you that free?” or “Don’t you have anything to do?“, the spot shows how these millenials are so absorbed in the social world because of their FREE CALLS & INTERNET offerings.

Quirky, well-acted and direct, this spot could relate to the locals in an instant, especially with the title being a Malaysian slang.

What do you think of this local spot?





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