The North Face tests their consumers.
American outdoor product company The North Face recently created buzz at a special store in South Korea. Teaming up with local South Korean agency Innored, an idea was born, to get consumers to prove how adventurous they are. Expanded from the brand’s official blog “Never Stop Exploring“, comes an on-ground activation to captivate what adventure is.
A particular store was engineered to create this exhilarating adventure for the consumers. They were put to the test when racks started moving and the floor they are stepping on closes in on them. As panic strikes, the consumers have only one option; to climb up the wall which already has rock-climbing holds on it. As they cling on it, a desirable winter jacket appears from the ceiling and they have 30 seconds to try and grab it.
It’s fun, adventurous and exciting – just like how the brand is. Brilliant stunt that left everybody with a big smile on their faces. For those who got the jacket, here’s something from us – PROVEN ADVENTURER.
Never stop exploring. Ever!