McCann Malaysia’s brilliant effective action.
The Malaysian government declared August 22 as the National Day of Mourning for the victims of the MH370 and MH17 tragedies. In an effort to pay our respects, McCann Malaysia created a mobile website and invited Malaysians and the rest of the world to disconnect from the Internet to observe this day of mourning starting at 10:45am.
Participants simply need to go to the website – www.minuteofsilence.com.my – and activate airplane mode on their mobile device to start their minute. This simple execution and action got global coverage as the awareness spread like wildfire.
Kudos McCann, well done.